// unified records — infrastructure for animal care

urSynergy

Unified Records infrastructure. First operating vertical: animal care.

urSynergy is the infrastructure that lets an animal’s identity, history, and stewardship travel with them for their lifetime — across every human who cares for them. Citation HP-003: Provenance is enforced at schema and render layers — not editorial discipline., stewardship transitions at the identity layer, and welfare law at the transaction layer.

  • 54 domains serving
  • 46,502 registry concepts
  • 9 U.S. patent applications filed · pending
  • 2 standards published
// 02 why this has to exist
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Records live where the moment created them

A microchip registry restructures and the owner becomes unreachable at scan. A clinical note stays in the PIMS the next vet will never see. An intake observation about thunderstorm anxiety does not survive the transfer. Paperwork that distinguished a careful breeder disappears over three moves. None of these people did anything wrong; the infrastructure was not there. We are the infrastructure.

// 03 five architectural commitments
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The record is portable, provenance-labeled, and protected

Five commitments shape the architecture — each mapped to a concrete failure mode the infrastructure exists to prevent. Portability for transitions. Provenance for every data point. Citation HP-004: The authority engine resolves jurisdictional rules at decision time, not after a violation.. Permanence for existing identifiers. Partnership posture for the humans caring for the animal.

Full architectural treatment at /architecture →

// 04 the ecosystem — six tiers
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54 domains, one backbone

54 domains serve the platform; the other domains we own forward to these and never render a page. Front doors, audience pillars, the identity and recovery layer, clinical and pharmacy rails, species verticals, and two published standards. Tap or focus any brand below to see its one-line purpose.

// ECOSYSTEM ATLAS — COMPRESSED VIEW
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Umbrella & front doors

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Audience pillars

03

Identity, recovery & safety

04

Clinical, pharmacy & financial

05

Species verticals

06

Standards body

Full atlas at /atlas →

// 05 what runs today
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Two things an animal can be identified by

urLifePrint

enrollment + matching live · 2026-08-15

We can recognise your dog from a photo, and we will tell you when we are not sure.

The interesting part is not the recognition. Every recognition system can return its closest row and call it an answer. This one returns NO MATCH instead — proven on a dog it had never seen, where the nearest enrolled animal scored 0.15 against a 0.50 bar. It declined rather than guessed, and nobody was handed the wrong dog.

Implausibility raises the bar rather than closing the door. A candidate whose recorded size or breed disagrees with the photo must clear a correspondingly higher threshold — but the penalty is capped below the headroom, by construction, so a cross-country dog with overwhelming image agreement can still surface. A filter that could eliminate a candidate is a filter that can lose somebody’s animal.

In an offline test on 210 dogs the model had never seen, it picked the right dog first 97.6% of the time from a four-photo enrollment, and made a confident match in 80.6% of searches while holding false matches under 1%. How it performs on phone photos taken in real conditions has not been measured yet.

The identity face of a urLifePrint wallet card for a demonstration animal: a photograph of an adult Basset Hound, the name Franklin Avery Davis, species Canis lupus familiaris, breed, sex, date of birth and coloration, the urLifePrint ID, the card serial, the steward of record, a CORROBORATED assurance seal, and a QR code carrying a signed digest that is overprinted SPECIMEN.The emergency face of the same card: a red banner reading EMERGENCY — MEDICAL INFORMATION, 24/7 animal poison control numbers, emergency contact, primary clinic, drug allergies, weight, microchip number, rabies certificate, and a QR code that opens a treatment summary and notifies the owner when scanned, overprinted SPECIMEN.
Both faces of the wallet card, rendered by the live system for a demonstration animal. The front carries a signed digest frozen at issue; the back is the face a stranger or an emergency clinician reads, and scanning it notifies the owner. The assurance seal is derived, not asserted — this record earned CORROBORATED on two independent factors, and the demonstration clinic records on the back contributed nothing to it — and the microchip record on this animal was excluded outright, because it is flagged as demonstration data. Both QR codes are overprinted: a card image is published for years, and the codes on a real one stay live for as long as the card does.
The public verification page for the same animal as an unauthenticated visitor sees it: a green check reading Verified authentic, the sentence 'Independent evidence beyond the enrollment itself supports this animal's identity', and a rendering of the card's identity face for Franklin Avery Davis.
What someone holding the card sees when they check it — no account, no login. It answers whether the card is authentic and what the assurance level means, and it names the steward of record rather than the owner. A card for an animal whose owner has deleted the record answers that it was removed, because a printed card cannot be recalled and this page is the only place a deletion can be honoured.

urSmartID

lot #1 · 500 tags · launched at Mid-Missouri PrideFest, 26 September 2026

Would you write your name, phone number and home address on a piece of paper and staple it to a telephone pole? That is what an engraved pet tag is. urSmartID does the job an engraved medical-alert bracelet does — it gets the right person reached fast — except that no data lives on the tag.

The tag carries a token, never a record. Three tokens in fact — one for the QR, one for the NFC chip, one short code a human can read aloud — and none of them is the animal’s identifier. Each resolves through a junction held in a separate database with separate credentials, so possession of a tag, or of the whole tag database, does not yield a single animal’s name, address or owner.

It is additive to microchipping, not a replacement. The chip number is stored as a record and matched, and a veterinarian can correct it on the owner’s behalf.

urSmartID on a phone

urSmartID page a finder sees after scanning Maple’s tag, with name, species, breed and an I found this pet button.
urSmartIDursmartid.com
What a finder sees after scanning a tag.
urSmartID Smart Tags screen with an active tag and Report lost, Message to finder, Contact routes and Privacy controls.
urSmartIDursmartid.com
An owner's smart tags.

Ordering on a phone

urSmartID checkout: $39.99 for the household’s first tag and $29.99 for every tag after, free shipping, an order summary for one tag, and Pay with Stripe.
urSmartIDursmartid.com
Ordering a tag at the household price.

Also running today

urPetTalk

urpettalk.com

live since October 2026 · no paying subscribers yet

Teach coaches short, reward-based training sessions. Translate helps an owner read what their animal is already signalling; it never claims animals speak human language. Basic is free with a urSmartID tag. Plus starts with a 10-day trial, and until video analysis ships it includes the same features as Basic.

On a phone

urPetTalk Translate: record a moment with your dog or cat, plus a “What is my pet doing?” lookup with Dog and Cat and a description box.
urPetTalkurpettalk.com
Translate, with the behaviour lookup.
Everyday dog and cat behaviours: type what your pet is doing and pick from a list such as head tilt, nudging your hand, pawing at you.
urPetTalkurpettalk.com
Everyday behaviours, from cited sources.

urPetCommunity

urpetcommunity.com

live · theirlife.pet now redirects here

Organization pages link to the directory, and people open an organization’s real calendar events and sign up for its volunteer shifts. Moderation and organization-profile screens are being finished.

On a phone

urPetCommunity feed with Community, Visual and Watch tabs, a post box, Following, For You and Discover, and a news post.
urPetCommunityurpetcommunity.com
The Community feed.

urPet.tv

urpet.tv

live · curated channels

Animal video in curated channels. Creator storefronts, merchandise checkout and print-on-demand on urMedia Studio are built and connected; outside creators are next.

On a phone

urPet.tv home on a phone: a featured documentary with Watch Now, and a Trending row of videos, with Home, Shorts, Live, Channels and Library tabs.
urPet.tvurpet.tv
urPet.tv channels and videos.

Livestock & equine

urequine.com

live

Official 840 IDs, health certificates (CVIs), Coggins and movement records on the animal’s record. Wherever animals are kept, National Weather Service severe-weather alerts notify the people responsible.

urAnimalControl

uranimalcontrol.com

live · ready for the first municipal partner

Calls and dispatch with a recorded disposition, and bite and rabies cases. Reports sent through urNotify can arrive as calls.

On a phone

An animal control officer’s Field & cases screen listing the tools available now: calls and dispatch, bite and rabies cases, scan, and compliance.
urMunicipalityurmunicipality.com
Animal control: the officer’s tools.

vetscript

vetscript.net

built · exercised on demonstration data

A prescription written in urVetMD goes to the pharmacy the owner picks, and the pharmacy confirms receipt, fill and pickup. Non-controlled drugs only: routing refuses controlled substances. The first clinics and pharmacies onboard at launch.

vetscript on a phone

urVetMD Prescriptions list for a clinic with an active carprofen prescription showing dose, schedule, signature and refills.
urVetMDurvetmd.com
Prescriptions on the record.
// 06 business model — infrastructure operator posture
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Infrastructure operator, not data broker

urSynergy sustains itself by operating infrastructure the ecosystem relies on — hardware acquisition for identity tags, recurring subscription for professional platforms, per-transaction routing for prescription and marketplace flows, and licensing on a Citation HP-008: Nine U.S. provisional patent applications were filed on October 30, 2026 (patent pending); three are detailed publicly..

Companion Health is the newest of these and the one that most tests the posture. It helps a household plan for the cost of care — expected annual spend per animal, a recommended reserve, a glide path toward it — and it does that today with no bank involved and no money held by urSynergy. The Savings Network beside it is built and open for businesses to join. No partner has enrolled yet — nothing here is a live discount. When they do, each sets its own offer independently: prices are never compared, coordinated or synchronized between them, because that is the line between a network and a cartel.

Citation HP-007: urSynergy does not sell animal records, run an ad network against care surfaces, or gate the open standard.. It is not marketing language; it is the constraint that shapes every fork.

The Companion Health planning calculator's result for a three-year-old medium mixed-breed dog: a target of $4,208, described as likely somewhere between $3,156 and $6,102 and labelled a suggestion rather than a requirement; expected care over a year of $708; a reserve for one major event of $3,500; a separately-stated end-of-life care figure of $300; and a lifetime view noting that the estimate is based on breed class rather than a prediction about the individual animal.
The planning tool, run anonymously — no account, no sign-up, and no bank. The page it sits on opens by telling the reader they do not need us for this: take the number, open an account at your own bank, and you arrive in exactly the same place. Every figure is labelled as an estimate from breed class rather than a prediction about the animal in front of you.

How we make money — full detail →

// 07 audience routing — where the daily work happens
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You might be looking for one of our platforms

Most visitors to this site are actually looking for the platform that serves their audience directly. Those sites are where the daily work happens.

// 08 corporate routing
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Or you came for us directly

// homepage// page version v1.73.0// last-updated 2026-11-09// figures measured 2026-11-09// standards USAT1024 v1.1