Case
2014 — PRESENT
US / microchip registry
A microchip registry that moved on
In 2014, a family registers their dog’s microchip with a specific vendor. Standard cost, paper receipt in a file. The chip works. For a decade it doesn’t need to.
In 2019 the vendor is acquired. In 2021 customer records migrate to a new platform — some fields in transit get dropped, the family’s phone number included. In 2023 support lines restructure. An email about account migration sits unread in an inbox the family no longer checks; their daily phone number, the one that has worked for twelve years, isn’t the number the registry holds.
In 2026 the dog slips the yard. A shelter scans the chip. The registration lookup returns nothing current. The family is a phone call away. The infrastructure is not.