Ecosystem Reference · v1.1 · Aug 2026

urSynergy
atlas.

27 domains serving 6 redirect-only aliases 2 published standards one backbone

A unified data layer for animal records, care and community — expressed across twenty-seven serving domains, each speaking to its own audience in its own voice. Six further hostnames are redirect-only and never render a page. One backbone. Many fronts.

01 / UMBRELLA
Corporate & front doors
The company brand, the consumer doorway, and the shared account.
02 / PILLARS
Audience platforms
Eight audience-specific front doors into the ecosystem.
03 / IDENTITY
Identity, recovery & safety
How an animal is identified, and how it gets home.
04 / CLINICAL
Clinical, pharmacy & financial
Credentials, the prescription rail, and care-cost planning.
05 / SPECIES
Species verticals
Where a species needs its own vocabulary and its own room.
06 / ALIASES
Redirect-only
Registered defensively. They 301 at the edge; no page ever renders.
07 / STANDARDS
Published standards
Both authored by urSynergy. Free to use, gated by nothing.
01

The Umbrella & Front Doors

03 entries
Corporate · Standards ursynergy.com #C41E3A

urSynergy

Corporate umbrella. Publisher of two standards. Patent holder. The company identity above every platform — investor-facing, press-facing, the public face of the whole.

Consumer front door uranimalcare.com #A85A28

urAnimalCare

The doorway for someone who has a problem and does not know which of our platforms solves it. Organised by need rather than by our org chart; owns no records of its own.

Account · Identity uraccount.com #4F46E5

urAccount

One account across every platform in the ecosystem. Sign in once; the session travels.

02

Audience Pillars

08 entries
Breeders · Marketplace urbreed.com #7C3AED

urBreed

Breeder front door and commercial marketplace. Breeding management, litter tracking, welfare-gated buyer applications, genetics, readiness bands.

Shelters · Rescues uradopt.com #6B9E7F

urAdopt

Shelters, rescues and rehoming. Shares the urBreed marketplace engine with zero profit enforced at the database constraint layer, not by policy.

Veterinary practice urvetmd.com #1A6FA8

urVetMD

The clinical platform. VCPR-compliant telehealth, SOAP authoring, prescription origination, credentialing, PIMS integration points.

Municipal welfare urpetwelfare.com #334E68

urPetWelfare

Municipalities and animal control. Field operations, welfare cases, and the authority surface a jurisdiction acts through.

Municipal licensing urpetlicense.com #4A6B8A

urPetLicense

White-label pet licensing. Each jurisdiction gets its own branded subdomain on shared infrastructure, with its own rules resolved at decision time.

Education · CE urvetedu.com #C9A227

urVetEdu

Continuing education, curriculum, veterinary-student onboarding and credit tracking.

Animal social theirlife.pet #0E9E8A

theirlife.pet

The animal social network — the Facebook-and-Instagram surface. Profiles, milestones, community. Distinct from urPet.tv, which is video.

Video platform urpet.tv #7C3AED

urPet.tv

The video platform — the YouTube-and-Netflix surface. Cinema, shorts, live, channels, rentals, premium, with creator and curator studios behind it.

03

Identity, Recovery & Safety

06 entries
Physical tag ursmartid.com #00A88C

urSmartID

The physical NFC + QR tag, and the only brand that appears on a tag. The tag carries a token, never a record: resolution runs through a junction in a separate database with separate credentials. Lot #1 is minted and not yet issued.

Biometric identity urlifeprint.com #1A6FA8

urLifePrint

Identity from photographs. Enrollment and matching are live for dogs; every other species is refused rather than guessed. It answers NO MATCH instead of naming its closest row.

Owner portal urmypet.com #D86A8A

urMyPet

The owner's private portal — records, reminders, the day-to-day of caring for an animal.

Lost · Found · Spotted lnfpet.com #E85D3C

lnfpet

Lost and found recovery, open to anyone with no account needed, and free forever as a structural commitment rather than a promotion. Every scan is a recovery trigger.

Welfare reporting urnotify.com #0f766e

urNotify

Community animal-welfare reporting and routing — a concern reaches the body with authority over it, with anonymity enforced in the schema.

Public safety doorway urpetsafe.com #0f766e

urPetSafe

The broader public animal-safety entry point; deep-links the urNotify intake for anyone who does not know where a report should go.

04

Clinical, Pharmacy & Financial

05 entries
Credential verification thevetregistry.com #1E3A5F

theVetRegistry

Veterinary credential verification. Licence, jurisdiction and scope, resolved against the authority that issued them.

Rx origination vetscript.net #0B5E75

vetscript

Prescription origination — the veterinary side of the pharmacy rail.

Rx fulfillment animalrx.net #2E7D32

animalRx

Prescription fulfillment — the pharmacy side. Deliberately a separate brand from the origination side, because the two carry different authority.

Consumer Rx uranimalrx.com #6D5AE0

urAnimalRx

The consumer-facing prescription brand. Not an alias of animalrx.net — a different audience with a different surface.

Care-cost planning urcompanionhealth.com #059669

urCompanionHealth

Care-cost planning and the Savings Network. No bank is involved and urSynergy holds no funds; there is no account, card, rate or fee, and the pages say so.

05

Species Verticals

04 entries
Aquatic species uraquarium.com #0E7490

urAquarium

Fish, corals, invertebrates and tank husbandry.

Birds uravian.com #0EA5E9

urAvian

Companion and aviary birds.

Reptiles urreptile.com #15803D

urReptile

Reptiles and amphibians.

Horses urequine.com #92400E

urEquine

Horses and equine care.

06

Redirect-only Aliases

06 entries · never render
Alias · 301 urpetnexus.com → ursynergy

urPetNexus

Redirects to ursynergy.com. Held defensively; preserves the option to un-collapse into a parallel consumer brand later.

Alias · 301 urpetsocial.com → theirlife

urPetSocial

Redirects to theirlife.pet. Held in reserve for a possible human-to-human social layer alongside the animal-centric one.

Alias · 301 urpettv.com → urpet.tv

urPetTV

Redirects to urpet.tv. The dotted-TLD brand is canonical; this captures the dot-com habit.

Alias · 301 urbreeds.com → urbreed

urBreeds

Plural-form defensive registration; permanently redirects to urbreed.com.

Alias · 308 myurpet.com → urmypet

myUrPet

Redirects to urmypet.com. The owner portal settled on one word order; this holds the other.

Alias · 301 companionhealthaccount.com → urcompanionhealth

companionhealthaccount

Redirects to urcompanionhealth.com. The named Account product does not exist, so nothing may ever render under this hostname.

07

Published Standards

02 entries
Open standard · free with citation ursynergy.com/standards/usat1024 #2D3748

USAT1024

The Universal Standard Articulated Taxonomy — a common vocabulary for the concepts that recur across every system an animal passes through. Published by urSynergy, free to use with attribution, gated by nothing. v1.1 published; the live registry behind it holds 41,950 concepts across 15 families.

Open standard · published by urSynergy awdps.com #2D3748

AWDPS

The Animal Welfare Data Protection Standard — secure handling, privacy, integrity and portability of animal data. Published by urSynergy and maintained at arm's length: separate site, separate infrastructure, no inbound cross-links, and no urSynergy branding on it. That distance exists so operators who are not urSynergy can adopt and enforce it — it is not, and must not be read as, an outside body certifying us.